pe care il gasiti aici si la care cativa oameni au pus comentarii. editorialul relua o idee, pe care o mai discutasem cu colegii de agentie, despre impresia eronata a unor clienti – sau chiar a unor colegi din industrie – referitor la cat de usor sau nu este sa faci Internet. I-am spus “complexul… [Read more…]
April 11, 2010
three reasons:1. any creative that gets done this year will have a digital component if only for two simple reasons: a) www recorded the fastest growth and marketing managers will want to get on that boat b) www remains cheaper2. most international brands will try to cut regional expenses by making creative hubs and sharing… [Read more…]
March 29, 2010
This kind of title makes you almost invisible for search engines Naturally writing ‘poster hacks’ would be a lot easier but then I would not be able to comment on this trend of “commenting” on already made artifacts. And since advertising seems to be one of the most accessible forms of expression, commenting on advertising… [Read more…]
March 27, 2010
I like this campaign by diesel. In Romanian we would say “nu fi absurd, nu fi tampit, nu fi penibil”
February 25, 2010
Somehow I am getting a wiff of an underground lobby movement to revive the dying trade of print advertising Can it be a coincidence that one our best and most respected bloggers is quoting one of our best and most respected creative directors – known for his love of [and exceptional talent in] the printed… [Read more…]
February 16, 2010
There’s hardly ever a time when I feel the urge to praise people in advertising, mainly because I also do advertising and I seldom feel I do worthwhile things. But today something I witnessed got me thinking about one essential quality that good advertising people should possess and which makes them truly remarkable: AGELESSNESS. Think… [Read more…]
January 15, 2010
I live next to a McD restaurant and sometimes at night when I cannot sleep, I drop by to grab some fries which are my overt food sin. Lately I have been unable to get my fries in less than 15 minutes because the queues at the drive in are humongous. In the restaurant too.… [Read more…]
December 27, 2009
2009 has been a year when on several occasions I have had to look people in the eye and say, yes, we can do this without being 100% certain we could. It was also the year when, leaving behind the sweet non-committal years of strategic planning, I have had to put a price on what… [Read more…]
October 7, 2009
I have become very separated from planning in the past year because it seems managing a company is not a part time job But a recent meeting with some colleagues who are still doing planning as a first job reminded me of the good times and how we felt that planning could save the world.Interestingly… [Read more…]
October 7, 2009
There is an interesting “snobbery” being perpetuated in the marketing industry in Romania. We have two channels of communication which are being programatically ignored by most advertisers and most agencies: HI5 and OTV (local tabloid channel with huge audience). HI5 is, by all accounts, the largest online community in the country. Yet because people choose… [Read more…]
Always a good read
April 17, 2010
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