Romania is, again, running a pitch for the nation’s brand. This below is a shortened version of a very pissed off article that will appear on strategic.ro (LATER EDIT: link to article) “So every four to five years Romania decides to run a pitch for the nation’s brand. It’s much like sales season, it happens… [Read more…]
December 1, 2008
A while back I was complaining about the financial crisis killing off some really cool identities. Now, rumor has it that GM is planning to kill these three also…no more cool Hummer design, gone the stately SAAB logo and bye bye to the lovely sounding Pontiac from here
September 15, 2008
Troubled American financial world may also mark the end of some history-making identities, specifically Merrill Lynch’s bull, Lehman Brothers’ family-sounding name, Bear Stearns’ stern and elegant type and even AIG’s full blue backgrounds. While LB and AIG may not be case studies worth mentioning, Merrill Lynch is one of my favorites and one of the… [Read more…]
April 9, 2008
This is the event whereby Landor is announcing it’s joint venture with Romanian Seed Consultants. This will make the branding scene even more interesting.
January 18, 2008
I usually try to connect everything I write here with communications and marketing because I want this to be a professional blog rather than a personal one. But sometimes things strike me, and they pretty much have nothing to do with marketing per se. So forgive me if this is a bit stretched: I have… [Read more…]
January 13, 2008
I find novelty interesting. First because it sells without any other involvement. Second, because it means progress. Thirdly, because it makes life interesting. There is one field thought in which novelty, continuous, makes little sense to me: branding.I have been watching the evolution of one category in particular in this respect: dailies in Romania. We… [Read more…]
Always a good read
April 22, 2009
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