Browsing All Posts filed under »consumer«

Twitter dating

September 26, 2008

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The life-span of a twitter crush: “you reply to a casual remark from the person you’re interested in. He/she checks out your profile an alternately can reply back or ignore you or thank you for your comment. In the first two cases you have a chance still, the “thank you” is a definite “no”. You… [Read more…]

My first block in Facebook

September 22, 2008

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I have finally found a use for Facebook. Normally, I dutifully ignore all requests and reply to some messages but tonight I took extreme pleasure in blocking a certain young politician, former Justice Ministry, who tried to add me. This, I felt, was relevant because the act of blocking was a political response. It made… [Read more…]

Back to school gear

September 4, 2008

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In the new age of technology, back to school is not what it used to be. Today, if you’re a student and getting ready to come back on campus you need to read these two (1 and 2) articles to find out what you need thanks CrunchGear

"Subgroups" and "subcultures"

August 23, 2008

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I had an interesting – if mildly annoyed time at AdFel today (yes, Costin, you did piss me off) because we talked, TRANSIENTLY , about the use of special-interest groups in advertising. Sometimes referred to as subcultures or subgroups or niche groups, these include anything from emos, artisans, goths, skaters, ravers, hippies, Vamaiotzi, you name… [Read more…]

Digital conversations

May 4, 2008

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Yet another video about the power of the audience. What stuck is the idea that when people pool together their ideas something innovative might come up. Maybe it’s time to take the ideas which come out of the age of conversation and start doing something with them.

More on research

April 27, 2008

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“P&G’s focus on consumers gives new lease of life to the company” .. that;’s what Fortune says about the new consumer consumer centric attitude of the giant. I’m saying consumer twice because naturally they were consumer cnetric before so now they must be twice that …OTOH, Apple overtly disses any market research stating that they… [Read more…]

Telecom communication

March 24, 2008

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I am constantly surprised by the lack of insight telecom advertising displays in Romania. The comms we see always seem to assume that people want to talk more and they need more minutes. Nothing new or relevant is ever tried to answer some of the following:- I want free minutes in all networks- I want… [Read more…]

The hypermarket "trap"

January 27, 2008

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Talking about hypermarkets and choice I was handed the best insight in the category: the reason hypermarkets and supermarkets in Romania have a registered the highest growth in retail (over 20%) is simple: we hate interacting with the shop assistants from our corner shops. Because they have names like Gina, Irina or Mariana, always have… [Read more…]

Selfish Internet

January 23, 2008

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Internet success is pretty much driven by selfishness and common sense and how to use common sense to satisfy selfishness. This is just a taste of the kinds of things Dragos Manac says about Internet and communication. We had a great talk which I will write up and post asap. Not tonight though because I… [Read more…]

Customer experience

January 20, 2008

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We often forget how important it is. But according to this presentation it can mean the difference between growing your business or shrinking it. Love this pic especially via

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