Browsing All Posts filed under »effective«

TechCrunch awards

January 11, 2009

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are called the Crunchies and have recently announced winners here

Effie Tag

May 14, 2008

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Got tagged by IQads blog to answer the question: who writes the brief of effectiveness for Effies? Since I sense a tidal wave of “it’s teamwork between all those involved” I’ll just keep it simple here: that person or persons who feel they “own” the project, they have nurtured it and know most about it.… [Read more…]

EURO Effies

May 12, 2008

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I am a member of the first round of judging for the EURO Effies and so far it’s been a rather interesting experience. The entire judging process takes place online and we never really get to see the actual creative work – unless the agency chose to upload it, which did not happen in many… [Read more…]

No, I don’t think TV cuts it anymore

January 27, 2008

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I got a comment a while back about the efficiency of TV over youtube and somehow that touched a chord. Mainly because we all know how GRPs and TRPs get computed, with no regard to the qualitative aspect. That means that really no one can say if the audience was paying attention, if they were… [Read more…]

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