2009 has been a year when on several occasions I have had to look people in the eye and say, yes, we can do this without being 100% certain we could. It was also the year when, leaving behind the sweet non-committal years of strategic planning, I have had to put a price on what… [Read more…]
April 5, 2009
APG UK is as active as ever and they have published a book entitled The Gold Standard, which contains all the award winning cases from the APG Creative Awards.“Since the APG Creative Strategy Awards began, in 1993, fifty-one papers have received the accolade of a Gold Award, out of around 900 papers submitted. APG chairman… [Read more…]
March 23, 2009
For some time now I have been writing strategy editorials for Strategic.ro and promising to translate them for the blog. Obviously, I have not had the time so I am simply posting them here with links so you know what I have been thinking about.1. Bucharest makes us pay a heavy toll, in that it… [Read more…]
February 13, 2009
This year the APG in Romania is planning to put forward an interesting document to help the advertising industry with reviewing efficiency. This document, which is the brain child of Stefan Stroe and will be written in cooperation with a number of APG members, is a “how to” for the Effie competition happening every year… [Read more…]
January 24, 2009
I have been counting the times clients have asked me to do something that will engage the customer with the brand. Lots. And by engagement they mean getting the customer to do something for or with the brand, to create something, send something, read something. I have this inkling that maybe consumers do not spend… [Read more…]
October 27, 2008
So we had elections, and APG Romania has a new board of directors.Some new faces, some old faces. The new president is Stefan Chiritescu of BBDO and we have a new Project Director, Elena Ionita from Leo. Costin of IQAds remains as our Communications director and Diana is still the money girl as Treasurer.I have… [Read more…]
October 19, 2008
More stuff happening with APG Romania. We met – ‘we’ being the board and the few members that could make it, in the IAA house last Thursday to listen to the candidates’ platform and discuss some issues. Interesting ideas were exchanged and voting – only members, people – is due this coming week. I am… [Read more…]
August 23, 2008
Trivially for Saturday night, Scamp has done a poll and planners are among the least likely to be asked out on a date by their colleaguesouch…(pic from Scamp also
August 14, 2008
I am interested in getting together with people who think they fulfill the role of digital planners in their agencies. If you think you’re a digital planner or are interested in digital strategy can you e-mail me or leave me a comment here and I’ll try to set up something for next week?
August 14, 2008
Please read this if you’re interested in running for the board of APG Romania and also to find about updates on what we have been up to. Thanks Costin and Razvan
Always a good read
December 27, 2009
0