Browsing All Posts filed under »research«

Advertising innovations

March 16, 2008

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Insights about product innovation need to confirm not contradict some form of existing knowledge. This may stem from the fact that existing knowledge is essentially the source of the innovation.There are certain categories in communications that require constant innovation, not in point of creative strategies but rather of “product improvement” – low involvement, FMCG, hygiene.… [Read more…]

I am looking for candidates

November 11, 2007

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I am trying to develop an ethnographic study of young people in Bucharest today and for that I need to get four people who are willing to carry around a camera and take pictures of everything they do. If you know someone who might be interested, please let me know. They would have to be… [Read more…]

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